PPC & Advertising

ACoS down. Profit up.
From someone who does it himself.

Bid, placement and audience optimisation at a level most agencies don't offer — because I manage over €1M in ad spend per year myself, across my own and client accounts.

Reply usually within 24 hKeyword tracking straight from Amazon's serversFrom €199 per month
Brands that trust us
PANU Natural
Holzgrusskarten
Mara Vital
Werkfit
ABFLUSSHELD
Flammlachsbrettl
Crime Makers
Pentaton
Figures

What I actually manage.

€1M+ad spend managed per year
7 figuresrevenue with my own brand and own ad budget
10+years of PPC experience
Approach

From the outside in — not guessing keyword by keyword.

This is how I approach every account before I touch a single bid.

01

Check the structure

Auto, broad, exact, ASIN, category, brand & display — every campaign type, cleanly separated.

02

Find the money burners

Which keywords, placements and audiences run above the target ACoS — and where is potential left untapped?

03

Optimise individually

No mass update. Every keyword assessed by CPC, conversion and target ACoS, gaps filled.

04

Updates in every phase

Setup, optimisation, current status — you always know what's happening with your budget.

Keyword tracking

Rankings straight from Amazon's servers.

No scraping, no estimates: your keywords' ranking data comes straight from Amazon's servers — organic and sponsored positions for every product, almost in real time. No guessing — bids go exactly where they bring position 1.

  • ExactPosition per keyword, organic and sponsored
  • DailyTrend instead of snapshot
  • Per productAll variants, all marketplaces
What I take care of
  • Review campaigns, complete the structure, rebuild where necessary
  • Daily optimisation almost in real time — bids, placements, audiences
  • Keyword and ASIN research, negative funnel, keyword tracking
  • Deal, launch and marketplace strategies (DE, FR, IT, ES …)
  • Reporting on profit and margin — from Sellerboard, not the ads console
  • Updates from me in every phase, via WhatsApp
Results

Others show ad sales. I show profit.

Real sellerboard figures: revenue, ad costs, contribution margin and profit in context. What matters isn't revenue alone, but what really remains after ad costs.

Large account with over €1 million in monthly revenue — twelve months against the previous year
Case 1 · 12 months vs. previous year · Amazon EU
Profit in 12 months+31.7 %2.320.870 € → 3.056.960 €
Revenue +30.4 % · ad share (TACoS) 6.3 % → 5.6 %
Previous yearNov 2024 – Oct 2025 · 12 months
Revenue€ 10.271.740.19
Units180,229
Refunds14,009
Ad costs-€ 648,165.11
Est. payout€ 6.185.757.58
Contribution margin€ 2.563.012.40
Profit€ 2.320.869.57
More
Last 12 monthsNov 2025 – Oct 2026 · 12 months
Revenue +30.4 %€ 13.394.529.23
Units209,252
Refunds16,645
Ad costs-€ 749,524.58
Est. payout€ 8.186.604.99
Contribution margin€ 3.456.657.88
Profit€ 3.056.960.15
More
Mid-size seller with a seasonal product — summer against summer, same months
Case 2 · June–August 2025 vs. 2026 · Amazon EU
Summer profit×5.014,865 € → 74,054 €
Revenue +34.4 % · ad share (TACoS) 11.2 % → 8.1 %
Summer 20251 June – 31 August 2025
Revenue€ 311,103.06
Units15,256
Refunds1,075
Ad costs-€ 34,947.44
Est. payout€ 185,214.56
Contribution margin€ 70,068.17
Profit€ 14,865.15
More
Summer 20261 June – 31 August 2026
Revenue +34.4 %€ 417,992.20
Units21,117
Refunds1,507
Ad costs-€ 33,750.07
Est. payout€ 263,993.43
Contribution margin€ 112,369.47
Profit€ 74,053.69
More
Small manufacturer after the takeover — three quarters in the same year
Case 3 · Q1–Q3 2025 · Amazon EU
Profit per quarter×5.52,473 € → 13,631 €
Revenue ×2.5 · ad share (TACoS) 8.9 % → 8.0 %
Quarter 1Jan – Mar 2025 · 3 months
Revenue€ 59,168.73
Units3,235
Refunds107
Ad costs-€ 5,244.36
Est. payout€ 32,706.26
Contribution margin€ 2,473.39
Profit€ 2,473.39
More
Quarter 2April – June 2025 · 3 months
Revenue +31.6 %€ 77,857.31
Units3,524
Refunds146
Ad costs-€ 9,404.39
Est. payout€ 46,319.97
Contribution margin€ 5,722.69
Profit€ 5,722.69
More
Quarter 3July – Sept 2025 · 3 months
Revenue +92.1 %€ 149,537.82
Units5,278
Refunds169
Ad costs-€ 12,026.19
Est. payout€ 100,150.14
Contribution margin€ 13,631.15
Profit€ 13,631.15
More
Figures 1:1 from sellerboard · anonymised · approved projects only

Anonymised original figures from approved projects · no guarantee of results. Past results are no guarantee of future performance.

My promise

I take every PPC account to the next level — or you get €100.

Free PPC analysis via WhatsApp ↗
Before you write

Frequently asked questions about the Amazon PPC agency.

What does PPC management cost?

With me from €199 per month — depending on number of products, ad budget and marketplaces. No package prices, no hidden percentages: what your account needs, we clarify in the free PPC analysis.

Which ACoS is right for me?

The one that still leaves profit after ad costs — that depends on your margin, not on a rule of thumb. That's why I steer campaigns on a target ACoS per product and judge success by TACoS and profit in Sellerboard.

When will I see first results?

First effects often show after around 7 days — Amazon's algorithm needs about 3 days to pick up new data. After 1–2 months most accounts already show strong results on the way to the set target.

Is it worth it for my account too?

For every Amazon seller with an active ad budget — whether you want to hand PPC over completely or would rather do it yourself. My service pays for itself through the optimisation, otherwise it wouldn't make sense.

Where does the ranking data come from?

Straight from Amazon's servers — no inaccurate scraping tools, no estimates. That way I see organic and sponsored positions for every keyword and can set bids precisely.

Do I have to grant you full access to my account?

No. You authorise me specifically via the Amazon Solution Provider Portal only for advertising and campaigns — no blanket full access.

I also sell in other countries — does that work?

Yes — France, Italy, Spain, the Netherlands and other EU marketplaces. Case 1 above, for example, runs across several countries.

What do you do differently from other PPC agencies?

I don't just manage client accounts — I run my own Amazon brands with my own ad budget. What I recommend, I test with my own money. And I report profit, not ad sales.

Direct line

Write to me. Not to your agency — to me.

One WhatsApp message is enough. We sort out the rest on the phone.

WhatsApp Call